Okay, Reddit, buckle up because I’ve stumbled down a Skool rabbit hole and what I found is pretty mind blowing. We’re always on the lookout for those under the radar success stories, right? The kind that make you go, “Wait, how are they doing that?!” Well, get ready to have your jaw drop.
I was scrolling, as you do, and landed on this Skool community. It’s called RugbyExpo Elite Academy. Sounds pretty niche, doesn’t it? Rugby coaching. You’re probably thinking, “Cute. A handful of dedicated players, maybe a coach making a bit of side cash.” That’s what I thought too. Oh, how wrong I was.
This isn’t just some casual fan club, folks. This is a serious operation, and the numbers? They’re honestly staggering.
Prepare for the Wow: Let’s Talk Cash!
So, RugbyExpo Elite Academy, run by a chap named Alec Burcham, focuses on getting rugby players to the next level – think scholarships, pro contracts, the whole shebang. It sounds like a noble, if specialized, pursuit.
But here’s the kicker:
- It has 738 members. A decent size, sure, but not thousands upon thousands.
- Each member pays $50 a month.
Do the math. Go on, I’ll wait.
That’s $36,900 PER MONTH.
Let that sink in. Thirty. Six. Thousand. Nine. Hundred. Dollars. Every. Single. Month.
Annually? We’re talking $442,800. Yeah, nearly half a million dollars a year. From a Skool community teaching rugby skills and exposure. It’s wild. I mean, that’s more than a lot of executive salaries, and we’re talking about a focused online community.
So, What’s Their Secret Sauce? How Are They Pulling This Off?
Now, you’re probably thinking what I was thinking: “This can’t just be a few PDF guides and a Facebook group vibe, right?” And you’d be correct. This isn’t your average online course. Looking at what they offer, it seems they’ve tapped into a massive pain point for aspiring rugby players: getting noticed and getting real high level coaching.
Here’s a glimpse of what members get inside RugbyExpo Elite Academy:
- ✅ GUARANTEED EXPOSURE: They claim to get players on their team at tournaments where scouts are actively recruiting. That’s a huge carrot.
- ✅ PRO LEVEL TRAINING: A system that has apparently helped players secure actual MLR (Major League Rugby) contracts and scholarships. Results speak, right?
- ✅ WEEKLY COACHING: Four expert sessions a month covering skills, fitness, and the all important rugby IQ. That’s consistent value.
- ✅ NUTRITION PLAN: Position specific protocols. These guys are getting granular.
- ✅ RUGBY IQ COURSE: Over 5 hours of tactical education designed to separate the good from the elite.
- And get this, a BONUS: A FREE 1 on 1 Performance Analysis Call, which they value at $300.
- https://www.skool.com/rugbyexpo/about
Honestly, when you lay it all out, $50 a month starts to sound like a steal if you’re a young player desperate to break through. They’re not just selling information; they’re selling a potential career shortcut, a tangible pathway. They’ve identified a core problem: “Talent means NOTHING without visibility to the right people,” and they’re offering a direct solution. It’s pretty smart, if you ask me.
Could This Be Replicated? What Are We Missing?
This is the part that gets my gears turning. Could this success be a one off? Or is this a sign of something bigger happening with these niche Skool communities? Think about it: a dedicated platform, clear value, recurring revenue, and a passionate audience.
It makes you wonder, doesn’t it?
- What other unexpected niches are quietly generating fortunes?
- Is the “creator economy” evolving into these highly specialized, high value communities?
- Are people really willing to pay premium prices for expert guidance in super specific areas? The answer here seems to be a resounding YES.
I’m not entirely sure what all the magic ingredients are for RugbyExpo, but a clear value proposition that solves a desperate need seems to be a massive part of it. Plus, that “guaranteed exposure” is a bold claim that must be a huge draw. It’s aspirational, it’s tangible, and it addresses the biggest fear of any aspiring athlete: being overlooked.
Finding These Hidden Gems…
Discovering communities like RugbyExpo Elite Academy with its jaw dropping $36,900 estimated monthly revenue is exactly why we got obsessed with this whole Skool ecosystem. We actually built thenichebase.com for this very reason. We got so curious about who was making what that we sifted through and cataloged over 12,000 Skool communities, sorting them by their estimated revenue. It’s fascinating stuff. This particular rugby community is a perfect example of the kind of surprising earning potential you can find when you know where to look.
While RugbyExpo Elite Academy is seriously impressive, and honestly, good on them for building such a valuable resource, it’s just one of many. Imagine the landscape when you see the top earners across all sorts of niches you’d never even think of! (Full disclosure: that’s what we do at thenichebase.com – we’ve got the data on over 12,000 of them to help people see these opportunities and maybe even find their own). It really opens your eyes to what’s possible online.
What Do YOU Think?
I’m genuinely blown away by this. A rugby coaching group making nearly half a million a year. It’s the kind of story that makes you rethink what’s possible online.
- What do YOU think makes this community so successful? Is it the niche, the offer, the price point, or something else?
- Do you know of any other Skool communities that are absolutely crushing it in unexpected ways?
- Could you see yourself building something similar in your own area of expertise?
Drop your thoughts in the comments below! I’m super curious to hear what the Reddit hive mind thinks about this one. Is this the future of online business, or just a very clever outlier? Let’s discuss!
